Our Story

At Logical Brands, we enhance the lives of pets and their owners through innovative, engaging products. We were founded by two pet parents in 2017 because they saw a need for products that held the engagement of their pets longer. Since then, we’ve been creating solutions that entertain and provide meaningful connections between pets and their parents.

Our Brands

Our core brands are Playology®, Grrreen®, and Hound2O®, alongside our Licensed Products. Omni-channel by design, our brands can be found in major pet retailers like Pets at Home and Fressnapf as well as in on-line channels like Amazon.

Our Belief

Playology creates science-driven dog and cat toys designed to engage instinctual behaviors and extend playtime. Best known for our innovative scent technology, each toy is embedded with all-natural scents dogs love, proven to deliver up to 7x longer engagement.

Grrreen is an eco-friendly pet brand redefining play through design. Each toy is crafted from recycled plastic bottles, blending sustainability with a modern aesthetic that feels at home in curated interiors.

Hound2O toys are built for the everyday adventures right outside of our home. Our Water, Nearby and Muddy collections make Outdoor playtime fun, easy and affordable.

Our licenses bring brand fandom to life for pets!. From Spongebob’s underwater world to the rugged hills of Yellowstone, our licensed products mean cat and dog fun.

Our Newest Items